Blog Post

The Art of Social Media

Website Editor • Feb 05, 2020

Why the Quality of your Social Media Page and Posts Makes a Difference 

I've always felt that if you're going to do something, do it right.  That attitude is especially important for anyone working with Social Media on a daily basis.  When a business owner creates a page for their business, they are making a statement.  You can tell a lot about the business just by looking at their Facebook page for instance.  They are sending a message to anyone who looks at their business page.  That message usually falls into one of two categories... either I've got my act together as a business owner or I don't.  

Regardless of whether they actually do have their act together, the impression that consumers are getting of a business from Social Media can be totally the opposite.  That's because the quality of the business page and its posts largely determine how that particular business is perceived.  Generally speaking... poor quality = bad impression whereas good quality = good impression.  Every business page has a "Personality."  The key is expressing the appropriate personality to consumers on your business page.  Is it one of apathy, neglect and incompetence or trust, professionalism and excitement?   

The quality of your Social Media page and posts does make a difference.  Make sure you are making a positive one.    

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