Local Web Designer

Location, Location, Location

trytogoforit@yahoo.com (Gary Hotopp) — Mon, 01 Feb 2021 19:28:15 GMT

Use Geography to Target Your Most Likely Customers

Every business is unique. Take advantage of the unique qualities of your business and how those qualities benefit your customers, to begin a successful Social Media Ad Campaign. One way that your small business benefits your customers is it's close proximity to them or if you provide a service in their home, your ability to travel to them.

If you're reading this article, it's likely that your business is located in and seeks customers from a specific "Columbus Ohio" geographic area. Whether it's a small town surrounding Columbus or the big city itself, in a Columbus Ohio suburb or in the country outside of 270, you can effectively target the area you want to reach using Facebook's geographic targeting features.

If your Columbus business has a fixed location that your customers must travel to, you'll want to target your city or town of course and the towns or cities that surround your town. Your Facebook ad will only reach those people who live in the targeted locations you specify. That area might be much larger if you travel to your customers' homes, providing a service such as painting or lawncare.

When choosing the locations you want to target, you have the option of choosing a radius surrounding those locations. You can select any number between 10 to 50 miles. If you use the radius option, keep in mind that you will likely gain followers or generate interest or leads from people living in other nearby communities, not just the specific locations you have chosen . If you don't want to go outside of a selected town, you have the option of choosing Facebook members who only live within that specific town or city. Scroll upwards in the dropdown box to choose that option.

Keep these tips in mind as you plan and implement your next Facebook Ad Campaign, or contact Columbus Social Media to provide that service for you. We'll bring life to your Facebook page, engage your customers and help you build sales.

It's quite simple really...

trytogoforit@yahoo.com (Gary Hotopp) — Mon, 01 Feb 2021 19:28:12 GMT

A poor Social Media presence will have a negative impact on any business.

It's pretty simple really.

A poor Social Media presence will have a direct, lasting, negative impact on any business.

Many consumers use Social Media to research businesses before they buy from or visit them. The two Social Media platforms with the most monthly visitors are Facebook (Est. 900 million unique monthly visitors) and Twitter (Est. 310 million monthly unique visitors). When your Facebook page has very few "Posts" or "Likes" or your posts are sporadic or your Twitter feed is out of date, has a lack of "Followers" or your "Tweets" are sporadic, the perception to most consumers about your business will be negative.

The adverse is also true. Businesses that maintain their Facebook and Twitter accounts regularly can keep their customers informed and project a very positive image to anyone who visits them on Facebook or Twitter. Unfortunately, it can be difficult to find the time. Very few small to medium-sized business owners have the time to manage their Social Media presence daily themselves and few have the financial resources to hire a full time or even a part-time Social Media expert.

That's where we can help! "Columbus Social Media" will build your Facebook and Twitter presence for you, saving you valuable time, so you can focus on running your business! It will also save you the tens of thousands of dollars each year, that you'd have to spend hiring a Social Media Consultant to do it for you.

It's really that simple.

You Can't Do It all

trytogoforit@yahoo.com (Gary Hotopp) — Mon, 01 Feb 2021 19:28:09 GMT

Delegating some of Your responsibilities will allow you to avoid getting behind.

If you're like most small business owners your time is spent doing everything possible to keep your business running smoothly and profitably. As an average small business owner, you may take on the roles of the Manager, Accountant, Sales Manager, Human Resource Manager, Marketing Manager, Buyer... the list go on and on.

Your daily responsibilities can become overwhelming on a good day, and on a bad day... well that's another story. Not only is it difficult to wear so many hats each day, but it's even more difficult to be really good at doing so many things. One solution that makes sense, is to delegate some of those responsibilities. Focusing on a few of your key strengths will allow you to avoid getting behind and instead help you stay focused on managing your business.

When it comes to Social Media marketing, Columbus Social Media can keep your customers informed and educated. We'll make sure they know the value your business has to offer. Whether it's an upcoming event or series of events, a new product or products, a sale or discount program, a new service or any other type of announcement, we will provide consistent updates through compelling Facebook and Twitter posts and tweets or create targeted Social Media ads as often as you want.

We know that every business is unique. That's why your Social Media plan will be based on exactly what makes sense for your business, within your budget. We want to help your business prosper. We'll help you maintain your current customer base while strengthening your brand to attract new customers.

Call us or use our Contact Form to ask questions or to set up a brief consultation meeting.

With Social Media, Timing Is Everything

trytogoforit@yahoo.com (Gary Hotopp) — Mon, 01 Feb 2021 13:17:17 GMT

When you post is as important as what you post

Timing is of the essence, when it comes to a successful Facebook post.

Knowing when your target audience is most likely to see your post is essential if you plan on maximizing your Facebook organic reach. Be sure to review when most of your Followers are active by accessing your Facebook Insights to make sure you are scheduling posts at times when they'll have the most impact. Schedule posts during peak audience activity using the easy to read graph Facebook provides.

That doesn't mean you post exclusively during the evening if that's when most of your audience is online, but most of your posts should be made within that window. Posting sometimes during the mornings and afternoons is also wise so your audience members who only check their timelines during those hours won't miss your posts completely.

Improve Your Sales With Facebook

trytogoforit@yahoo.com (Gary Hotopp) — Mon, 01 Feb 2021 13:14:33 GMT

When Used Correctly Facebook Can Help Your Business Grow

Facebook continues to grow as a major hub for small business exposure. Facebook's 50 million small business pages make it one of the largest small business communities in the world. Those fifty million small business pages make more than 43 billion connections with people and other businesses.

Setting up and maintaining a Facebook page can help a small business grow, if it's properly set up and managed. Facebook advertising can bring much needed exposure to a small business, allowing that business to target specific types of customers who live close to their location. Facebook also allows those small businesses the ability to save money because it provides businesses the means to target their advertising to the specific the types of customers most likely to purchase their products.

That's one reason Facebook was able to announce recently that they now have three million businesses that actively advertise. Most of those businesses are small, with limited advertising budgets. Every penny counts when you own a small business. Small business owners like having the ability to keep their current customers interested through regular posts, events and the interaction they generate on their business page while being able to reach out to new customers who match their buyer personas.

Facebook offers a great way to reach out to new customers, while keeping current customers informed and motivated so they'll keep coming back.

Seeing Is Believing So Show Me

trytogoforit@yahoo.com (Gary Hotopp) — Sun, 22 Nov 2020 15:48:57 GMT

Tell Your Story In photos and videos

If you want to increase your Social Media engagement and web traffic, use original, high-quality photos and videos in your Social Media posts and add them regularly throughout your website. Your current and potential customers will enjoy seeing an ongoing stream of colorful, high-resolution images that show the quality of the many goods and services that you offer. Try maximizing engagement by selecting only the very best images and videos. You may need to adjust them for brightness, clarity or sharpness to help make your products look as appealing as they really are. Google will reward your website with higher page ranking when among other things you post relevant, high-quality content on a regular basis. Include your website url as part of your Social Media posts often to help increase incoming traffic to your website. Over time that will also help improve your website ranking on Google, Yahoo and other search engines. If you need help creating stunning photos, graphics and videos for your business website or Social Media posts, Community Advertising LLC and a variety other companies specialize in providing those services to businesses. Community Advertising LLC provides professional and affordable Website Design Services, Social Media Services, Text Message Marketing Services, Email Marketing Services, Blog Writing, Book Cover Design and other Graphic Design and Photography Services as well. You can reach us at 614-649-3188 to discuss your needs.

Timing is Everything

trytogoforit@yahoo.com (Gary Hotopp) — Thu, 09 Jul 2020 15:48:21 GMT

When You Post is Nearly as Important as What You Post

When it comes to posting to Facebook there a many nuances to take into account that can make the difference between success and failure.

One important factor is the time of day that you post. Your goal of course is to reach your key demographic and Followers and to reach as many of them as possible with each post. To do that you need to plan your posts to hit their timelines during the times they are most likely to be active on Social Media. Otherwise, your posts may reach their timelines, but be buried so far down their pages that they will likely never see them. By using your Facebook page Insights, you can determine when specific segments of your Followers are more likely to be active on Facebook. That knowledge enables you to plan or schedule your posts for those specific time periods. If you have a diverse audience, and products or services that appeal to specifics groups within your Audience, you might even consider planning posts at various times for difference products or services that are more likely to appeal to each segment of your audience.

A general rule of thumb is to plan your most important posts during the early evening. Most people will be home and more likely to be active on Social Media then. Depending on whether you are targeting a local audience or a national audience will determine the length of time "early evening' is. If your audience is in one time zone, then "early evening" will typically be from around 5-8:30 pm. If you are trying to reach a national audience you may want to post from 5 pm to 11 pm EST or later to reach each time zone's "early evening."

"Timing is Everything" when it comes to successfully sharing your posts with your key audience. Experiment to determine which times reap you the most Facebook Reach and success!

Five Reasons Your Business Needs An Active Website!

Sat, 29 Feb 2020 11:14:34 GMT

Is Your Website Staying As Active As It Should Be?

We all know how important is is to stay active. The more we stay active, the better we feel and the healthier we become. In the world of the internet, there is a similar correlation. Websites that remain active, in a sense, stay healthier. What is an active website? It's a website that evolves or changes on a consistent basis. Here are five reasons you should want to keep your website active.

1. Page Ranking - In addition to several other variables, for Google and other Search Engines, websites that add original, useful content on a regular basis are rewarded with higher page ranking than those that do not. The higher your website's page ranking the more likely it is for customers to find your business when they are searching for the products or services you offer.

2. Products or Services Change - Depending on the business you are in, the products or services you offer are going to change over time. Customers depend on your website to make buying decisions. The more accurate your website reflects your actual current line of products and services, the greater your customer satisfaction and ability to sell those products and services will be.

3. People Change - Many companies, especially service businesses, include photos and contact information for many of their front line employees who you may need to contact. In today's work force those roles are continually changing and employees change jobs more often than in the past. It's critical to keep website employee contact information current, to prevent customer confusion and frustration.

4. Sales and Promotions - In addition to Social Media advertising and print ads, your website should be the hub for any new promotions, sales, discounts, products and services you want to bring to the forefront of your advertising. Special landing pages can be added to your website specifically promoting new products, services and specials. Pop Ups can also bring sales and discounts to the attention of anyone browsing your website. New contact forms can be added to enter customers into contests, to sign them up for newsletters and for them to be added to mailing, email and text messaging lists. An events page is a great way for restaurants and retail businesses to advertise daily or weekly specials and upcoming events.

5. Blogs and Business Insights - Customers and Clients appreciate your views and the views and perspectives of other members of your business and industry. The internal and external landscape of most businesses is continually changing. Your customers and potential customers will benefit from what you and other experts in your field of business have to say. Keeping them informed on a regular basis in a blog or Business Insights page of your website, can make a difference in their decisions to use your products or services.

At Community Advertising LLC, we help our clients keep their websites active. We know how important it is for their success. We know that by keeping your website active and up-to-date, you'll benefit and so will your customers. Call us today at 614-649-3188 to discuss how we can help your small business website stay active!

No One Can Do Your Job Quite Like You

Sun, 23 Feb 2020 21:27:55 GMT

Specialization - becoming An Expert in a Particular Subject or Skill.

You've probably heard of the term "Specialization." We see it everywhere. The guy you depend on to fix your car is a great example. He knows how to fix cars. You take your car there when it breaks down or needs a tune-up because you're confident that he'll be able to get your car back on the road. The guy in the photo can make a great pizza. He owns a local pizza shop and many of his regular customers come from far away because his pizzas are incredibly tasty. They know that when they buy his pizza, they're going to love the taste. He's acquired great skills in making delicious pizza.

Specialization in a skill, trade or career gives the Specialist an advantage. They have the ability and knowledge to serve their customers extremely well. Their customers come back again and again knowing what to expect. Unfortunately, often times the pizza owner or the mechanic who are among the best at providing their customers a great product or service, venture well outside their area of expertise, trying to add the area of digital marketer to their job description. Sometimes it works out. Most of the time it doesn't. What the pizza shop owner and the neighborhood mechanic fail to realize, is that much like the skills they have developed after many years of hard work and training, Digital Marketing is also an area of great "Specialization."

Whether it's the skill of designing and maintaining a client's website so that it continually attracts new business, creating and maintaining a Social Media Marketing Plan that helps a Client's business grow or launching a Text Message or Email Marketing campaign that allows the client to reach customers at any time to promote their business; successfully completing any of these tasks so that they actually achieve their desired goals, requires very specialized training and practice.

Community Advertising LLC is a trusted Digital Marketing Agency that specializes in the Digital Advertising Services that can provide our clients the best possible return on their Digital Advertising investment. Don't try to go it alone. Give us a call or message us today for the highest quality, most affordable digital marketing support for your small business.

Making A Digital Difference

Mon, 10 Feb 2020 21:59:28 GMT

Can we Make a Positive Difference For Your Business?

If you are a small business owner, whether your business is an established business or a new one, it's helpful to recognize and remember that you are doing your very best. You probably work very long hours, managing all aspects of your business, just as I do. It's also important to realize that when it comes to the realm of digital advertising and promotion, that it's a constantly changing landscape. Keeping on top of the latest innovations in Social Media and Digital Marketing is a continual challenge even for a digital marketing agency, let alone for the local plumber, baker or restaurant owner. The question then is how can the average business owner take advantage of the latest improvements and innovations, or whether those new strategies are even right for their business?

Community Advertising LLC is committed to the success of all of our clients. We continually study the latest trends in digital marketing, so we can keep our Clients informed of their options. We know that what may work for one type of business, may not be the best digital marketing strategy for another type of business. We want to see every business we work with succeed, because we see their success as ours. As such, when you meet with us, we'll spend a lot of time finding out as much about your business as possible. We'll want to know what your key issues, problems and concerns are so we can determine whether we can offer you the solutions you'll need to overcome those challenges to grow your business.

At the end of our meeting, if we can make a positive difference for your business, we'll share the ways we can help, simply explaining how we can help you address each problem. That way you'll know your options, so you can decide the next steps. If we determine we're not able to provide you the best possible solutions to your needs, we'll tell you that too, and suggest who might be able to help. Community Advertising LLC is committed to the success of all of our clients. If you'd like to schedule a meeting, give us a call or message us today!

Is Your Business Website Mobile Compatible?

Mon, 10 Feb 2020 02:00:18 GMT

Are Your Reaching Your Customers Effectively?

Websites should be easy to navigate. It's one of the most basic principles of web design. When potential customers search for something they want or need on the internet, they expect to find it easily regardless of the type of device they are using. It's too bad that far too often, businesses are making it difficult for people to find the products or services they need, because of poor web design. Often times it's simply that their websites have become obsolete. As recently as five or six years ago, websites were still designed primarily for desktop computers. Within that time span and actually for at least a decade now, mobile devices have replaced computers as the primary source for web searches. More than 85% of web searches are conducted on mobile devices. I Phones and Android devices are the dominate web search tools for finding products and services.

That's why it is critical for businesses to move away from their decades old websites to one that was designed specifically to respond to this change in how consumers search now for what they need and want. Websites that were created more than 5 or 6 years ago, that were designed for computer searches, display text and graphics merely by shrinking down a computer display to the size of a mobile phone screen. No one can read the text or make out the graphics when that occurs. It's frustrating to the consumer, forcing them to try to manipulate the display on their phone to read the text. Most people aren't even willing to do that. They merely look for a better website. One that uses responsive design principles. Most people don't have time to fool around with the archaic websites they encounter. Those businesses lose potential clients daily, because they fail to recognize the significance of providing their audience a functional, legible and easy to navigate website.

If your website is more than 5 years old it's very likely that your website is among those that are frustrating potential clients. Especially if it wasn't designed to respond to the many types of displays that people use today to search the internet for goods and services. Websites must be designed to be easy to navigate and read, regardless whether they are being viewed on a mobile device, tablet or computer. Our creative team at Community Advertising LLC builds state-of-the-art responsive websites for our clients. We make sure that your customers and your potential customers, can easily navigate and read your website, so they can quickly find the products and services you offer. We know that if we can keep them happy, we can keep you happy!

The Art of Social Media

website@sitemodify.com (Website Editor) — Wed, 05 Feb 2020 11:44:03 GMT

Why the Quality of your Social Media Page and Posts Makes a Difference

I've always felt that if you're going to do something, do it right. That attitude is especially important for anyone working with Social Media on a daily basis. When a business owner creates a page for their business, they are making a statement. You can tell a lot about the business just by looking at their Facebook page for instance. They are sending a message to anyone who looks at their business page. That message usually falls into one of two categories... either I've got my act together as a business owner or I don't.

Regardless of whether they actually do have their act together, the impression that consumers are getting of a business from Social Media can be totally the opposite. That's because the quality of the business page and its posts largely determine how that particular business is perceived. Generally speaking... poor quality = bad impression whereas good quality = good impression. Every business page has a "Personality." The key is expressing the appropriate personality to consumers on your business page. Is it one of apathy, neglect and incompetence or trust, professionalism and excitement?

The quality of your Social Media page and posts does make a difference. Make sure you are making a positive one.

Will your Digital Strategy Help Your Business Grow?

Wed, 05 Feb 2020 10:10:32 GMT

Will Your Website and Social Media Help Your Business Grow This Spring?

Spring is only weeks away and with it comes such beauty to Central Ohio. It's a season of great change here. Change is an essential part of nature, just as it is for local businesses, especially when it comes to how they present themselves on the internet. The ways people gather consumer information are continually changing. Reaching consumers with information about your business, requires keeping up with those changes. That's where we can help.

Community Advertising LLC provides the highest quality Web Design, Social Media and Text Message Marketing support for small businesses. It's our pleasure to make sure your business is taking advantage of the latest trends in digital advertising. We'll make sure your website and your Social Media are reaching your local audience effectively. Spring will be here soon. Flowers will be growing and blooming once again. Let's make sure your business is growing too!